Digital Marketing
Master SEO, social media marketing, PPC, and email marketing. Gain the skills needed to become a Digital Marketing Specialist.
Duration: 10-12 weeks
Days: 2-3 times a week
Start Date: March 2025
End Date: May 2025
Mode: Online
Outcome: Become a Digital Marketing Specialist
Module 1
Introduction to Digital Marketing
This module provides an overview of digital marketing, its importance in today's business landscape, and the various channels used to reach target audiences. Students will learn key concepts such as inbound vs. outbound marketing, customer journey mapping, and marketing funnels. The module also introduces essential digital marketing tools and trends shaping the industry.
Module 2
Social Media Marketing (SMM)
Social media is a powerful tool for brand awareness and engagement. This module covers strategies for leveraging platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok to connect with audiences. Students will learn content creation, audience targeting, community management, and paid social advertising to maximize reach and engagement.
Module 3
Search Engine Optimization (SEO)
SEO is crucial for driving organic traffic to websites. This module covers on-page and off-page SEO techniques, keyword research, link building, and technical SEO. Students will learn how search engines rank websites, optimize content for better visibility, and use tools like Google Search Console and Ahrefs to improve search rankings.
Module 4
Pay-Per-Click(PPC) Advertising
Paid advertising is an essential part of digital marketing. This module introduces students to PPC campaigns using platforms like Google Ads and Meta Ads. Topics include keyword bidding, ad copywriting, audience targeting, A/B testing, and budget optimization to create cost-effective campaigns that generate leads and conversions.
Module 5
Email & Content Marketing
Building relationships with customers through valuable content is key to digital marketing success. This module focuses on content marketing strategies, blog writing, video marketing, and email marketing best practices. Students will learn how to create compelling email campaigns, segment audiences, and use automation tools to drive engagement and customer retention.
Module 6
Analytics & Conversion Optimization
Measuring and optimizing marketing performance is essential for success. This module covers Google Analytics, social media insights, and conversion tracking tools to analyze campaign effectiveness. Students will learn how to interpret data, set key performance indicators (KPIs), and optimize landing pages and funnels for higher conversion rates.
How it works
1
We provide the essential skills needed to kickstart your career as a product designer. Over 10 weeks of flexible online training, you’ll learn to think, design, and solve real-world UI/UX challenges. Sessions are held 2-3 times a week, making it ideal for beginners to intermediate learners looking to master product design
2
We start by exploring the fundamental principles of effective design and gradually apply key techniques such as wireframing, low and high-fidelity prototyping, usability testing, and user interface design.
3
You'll master the essentials of teamwork, enhance your communication skills, and collaborate effectively with web development teams to design, refine, maintain, and execute cross-functional UI/UX projects successfully.By the end of the program, you'll have a strong portfolio showcasing intuitive digital products.
Success Stories
Meet some of our graduates who have transformed their lives and careers with Ridot Software Academy.
“The Microsoft Office workshop was fantastic, exciting, and highly educative. It’s a program everyone interested in tech should attend.”
Success Story
“The Microsoft Office workshop was fantastic, exciting, and highly educative. It’s a program everyone interested in tech should attend.”
Success Story
“The Microsoft Office workshop was fantastic, exciting, and highly educative. It’s a program everyone interested in tech should attend.”
Success Story
I attended the 4-days Microsoft office workshop, and I must say- It was fantastic, exciting, and educative. I am excited and lucky to have attended the workshop. It was a program one can't afford to miss.
Ganiyu Sofiat
The training waas fantastic, educating and challenging. Thanks for the innovation to involve women in tech. More grease to your elbows.
Mrs Joseph
Real and interesting! Not like those who only say what they can't do. I look forward to an impactful week with Ridot Software Academy.
Funmilola Aremu
Thank you so much Ridot Software Academy for this great opportunity you're giving females, this is once in a time privilege and thanks to our great tutors.
Enitan Badmus
My sales within this short period with Ridot Software Academy has been high. I had new customers and the potential ones are making enquiries.
Precious Adenopo
Thanks for sharing your knowledge with us, before this class started, I was a novice, but now.. when giving thanks, I can't forget our great tutors
Anonymous
Frequently Asked Questions
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What kind of support do I receive during the course?